Apple’s unique, defiant, and sophisticated philosophy is all about revolutionizing life’s experiences; convergence of digital consumer electronics and the personal computer. Apple is focused on the individual. Things don’t have to be arduous. They can be fun. Smile Microsoft, because the revolution’s going to be televised.

An Overview of Apple

Apple was founded in 1976. It is a relatively young company; a company with its own unique philosophy as to the way things ought to be. Apple exerts significant creative influence on the technology industry. Today, the company has three major products: Mac computers, iPod music players, and the iPhone. In addition to these offerings, the company also offers operating systems, developer tools, and database software.

In 2006, approximately 40% of Apple’s sales came from international operations. Apple is a global brand; ranking 33 in BusinessWeek’s 2007 Top 100 Brands ranking. How’s that for brand awareness?

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